Key PwC partners routinely needed strategic and creative plans to further their individual visibility and PwC's corporate brand — translating their market expertise, leadership, and community engagement into measurable business impact. The approach needed to be authentic and individualized, without adding executive bandwidth burden.
The Approach
Three examples of being sought out to generate and execute on these plans for key PwC partners:
1
Developed and fully executed a focused content series tied directly to PwC's Purpose and Inclusion report. The series, "Women in Leadership," positioned PwC's Vice Chair of Consumer Markets, Barbra Bukovac as an authentic voice for women's leadership and advocacy.
- Execution involved developing and writing a LinkedIn article series that blended personal leadership narrative with data-driven perspective.
- Resulted in a cohesive executive brand voice that engaged clients, talent, and industry peers, without adding significantly to the partner's workload.
- View Barbra Bukovac on LinkedIn →
2
Developed and fully executed a plan for PwC's Pittsburgh Office Managing Partner, Justin Kaufman, to build his presence and visibility in the Pittsburgh market.
- Built his social presence to create a larger footprint in the Pittsburgh business community.
- Facilitated meaningful community board engagement with United Way of Southwestern Pennsylvania, Allegheny Conference on Community Development, and PwC's CMU Digital Transformation and Innovation Center.
- Over time, the plan resulted in the partner being recognized as one of Pittsburgh's Power 100 Most Influential Leaders (Pittsburgh Business Times, 2021–2025).
- View Justin Kaufman on LinkedIn →
3
Developed and fully executed a plan for PwC's Cleveland Market Managing Partner, Mark Ross, to build his visibility in the community and foster growth.
- Created a comprehensive social media strategy establishing him as a civic leader and trusted voice on community development, education, diversity & inclusion, and corporate responsibility.
- Developed several LinkedIn article series focused on community and leadership, leading to speaking engagements across the Cleveland market.
- View Mark Ross on LinkedIn →
Results
3Partners with full visibility strategies executed
20M+impressions
In Their Words
"Jennifer is strategic, highly organized, and exceptionally collaborative. She brings a consistently positive attitude, broad thinking, and a genuine commitment to helping others succeed. She cares deeply about doing excellent work and elevates the leaders and teams she supports. I would be happy to speak further if helpful. I strongly support her candidacy."
"When I later stepped into the Vice Chair role for PwC Consumer Markets nationally, I selected Jennifer to serve as Senior Manager, Consumer Markets Marketing Leader because of the strength I had seen in her Midwest leadership. At the national level, she became a key member of my leadership team and a trusted advisor — playing an important role in aligning partners, alliances, and trade associations around cohesive communications strategies and ensuring we showed up in the marketplace in a differentiated and strategic way."
— Barb Bukovac, Partner & Vice Chair, PwC Consumer Markets
"Jennifer created a social media monster. She told me to use LinkedIn. I just dabbled. She continued to give me the extra push I needed and reminded me to show up as myself — an authentic leader… 20 million impressions later…"
— Justin Kaufman, Partner, US Banking & Capital Markets Alliances, PwC
"One of the people most responsible for the success we achieved during my five years in that final role before retirement was Jennifer Hennessey. She helped me create and communicate a vision for growth, supported my efforts in the community, helped me deliver engaging client-facing events and taught me how to leverage social media to enhance the brand of PwC and our impact locally. I thoroughly enjoyed working with her and we (PwC in Cleveland) were incredibly successful at 'punching above our weight.'"
"She also got heavily involved with PwC's efforts around CEO Action for Diversity & Inclusion, bringing community-facing experiences such as the Check Your Blind Spots mobile tour to Cleveland… This was incredibly impactful and an area of pride for me, notwithstanding the unfortunate complete societal reverse on all things DEI just a few years after that work."
— Mark Ross, Retired PwC Partner & Cleveland Office Managing Partner
