Résumé

Professional Summary

Strategic content marketing and communications leader with 25+ years of experience, including more than a decade directing content strategy, digital communications, and marketing teams within a global Big 4 professional services organization. Proven people leader with direct management experience including an 8-person Executive Briefing Center team and PwC's Midwest and Consumer Markets marketing teams. Significant experience building and operating content across web, social, video, email, and executive/biography channels while applying SEO-informed distribution, audience segmentation, and performance analytics to ensure content reaches and resonates with target audiences. Skilled in content governance and cross-functional collaboration, including partnering directly with Legal to review and approve content prior to publication. Brings knowledge of web and interactive technologies from directing enterprise intranet platforms, digital-transformation initiatives, and immersive digital experience centers, and a genuine passion for building unified brand voice and developing marketing talent across a complex, matrixed organization.

Core Competencies

Content Strategy & Operations
Web & Digital Content Management
SEO & Content Performance
Social Media & Syndication
Executive & Biography Communications
Content Governance & Legal/Compliance Review
Distributed Publishing & Content Owner Enablement
Team Leadership & Professional Development
Cross-Functional Brand Alignment
Professional Services Environment
Email & Audience Engagement Marketing
Web & Interactive Technology

Professional Experience

PwC, PricewaterhouseCoopers LLP Cleveland, Ohio · 2013–2025

Consumer Markets Marketing Leader / Midwest & Lake Erie Markets Marketing Leader

Managed PwC's Midwest Markets and Consumer Markets marketing teams, hiring, developing, and setting priorities for marketing professionals responsible for content, campaigns, and event execution across the region.
Directed a social-first, multi-channel content strategy for PwC's flagship Holiday Outlook research report, applying SEO-informed distribution and audience-targeting across web, press, and social channels, producing 865+ media mentions (3x nearest competitor), 14K web visits at 2x industry benchmark session times (6 minutes), and 500K+ social impressions in six weeks.
Directed content strategy and production for PwC's $1M+ annual presence at NRF Big Show, orchestrating co-branded thought leadership content, digital assets, and executive messaging across 13 global alliance partners, generating $130M+ in pipeline and $22M in attributable revenue.
Built individualized executive-visibility content platforms for firm leaders, including LinkedIn thought-leadership series, speaker content, and executive biography positioning, generating 20M+ impressions and elevating leaders as trusted voices in their markets.
Served as trusted advisor to senior partners on content strategy, brand positioning, and stakeholder engagement, translating institutional priorities into audience-relevant messaging across web, social, and event platforms.
Orchestrated a high-visibility CEO Action for Diversity & Inclusion campaign, activating the "Check Your Blind Spots" mobile tour across Midwest cities, delivering immersive and digital experiences, strategic events, significant media coverage, social engagement, and community dialogue to increase local executive relationships and elevated regional brand.
Managed $1M+ content and marketing budgets, overseeing vendor relationships, production timelines, and cross-functional execution from strategy through post-campaign measurement.
Developed and led Trees for Threes, a high-visibility, purpose-driven partnership with the Cleveland Cavaliers, local non-profits, and schools, planting 2,600 trees, and directing digital, social, and media content that generated ~2.4B impressions.
Led high-visibility community partnership work with Cleveland Clinic (VeloSano cycling fundraiser for cancer research), raising $500K+ as Top 20 team and deepening a multi-year civic partnership with one of the nation's leading health systems.

Diebold, Incorporated Cleveland, Ohio · 2009–2013

Internal Communications Leader / Sr. Manager, Global Marketing Communications

Managed an 8-person Executive Briefing Center team, directing digital communications and content strategy for a $3B global enterprise, including internal content and sales enablement, executive communications, and the Center's digital and interactive experiences, increasing engagement 75% and supporting 200+ tours annually.
Oversaw brand and risk-compliance review for global content and marketing collateral, partnering directly with Legal to vet messaging and content prior to publication across web, print, and digital channels.
Led enterprise-wide digital transformation, directing the RFP and vendor-selection process for content and collaboration platforms and serving on the governance board.
Drove an 80% increase in global adoption for new communication technology within 12 months.
Produced enterprise-wide CEO transition content and communications, including global hybrid town halls reaching 15,000+ employees the same day, and established a repeatable executive communications and content playbook.

Eaton Corporation Cleveland, Ohio · 2008–2009

Communications Manager

Served as strategic communications partner to the CIO of a $15B global enterprise, developing content and messaging supporting large-scale technology transformations, launch and consolidation to one global Help Desk, and new data center communications.
Developed and executed an award strategy and media relations content plan that earned Eaton's first CIO 100 Award among others, elevating the IT brand's external visibility as an industry innovator and employer of choice.

National City Bank Cleveland, Ohio · 2004–2007

Assistant Vice President, Communications Consultant

Directed enterprise intranet implementation and content governance for the bank's largest business line (~15,000 associates), establishing a distributed content operation coordinating messaging across the intranet, leadership channels, and enterprise initiatives.
Introduced polling, feedback, and data-driven engagement-measurement tools to track how content and messaging were reaching and resonating with target audiences.
Founded the Cleveland Intranet Owners network, convening regional communications and IT leaders to share content and digital-platform best practices.

KeyCorp Cleveland, Ohio · 1993–2004

Progressive Leadership Roles — Corporate & Marketing Communications

Led corporate intranet strategy and a distributed content-publishing model, training and advising 800+ content owners and launching a community of practice with recurring sessions to elevate content quality and consistency enterprise-wide, directly supporting the professional growth of content contributors.
Supported national media relations for quarterly earnings, M&A announcements, and sponsorship announcements, and managed creation and distribution of an award-winning annual report to 200,000 shareholders.
Led integrated field marketing and sponsorship content across 76 Northeast Ohio locations, aligning advertising, media, sports sponsorships, and in-branch content and messaging.

Education

Notre Dame College of Ohio South Euclid, Ohio

Bachelor of Arts, Communications & English · Magna Cum Laude